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#Legacy

Saturday, 27 April 2019
483

Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as

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Saturday, 27 April 2019
380

In 1949, William Bernbach, along with colleagues, Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB). Bernbach’s artistic approach to print advertising was innovative, and he understood

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Radio Legend

Saturday, 27 April 2019
396

He took the simple, straightforward layouts of agency principal David Ogilvy of Ogilvy and Mather and adapted them for Volkswagen. Krone’s repeated use of black-and-white, largely unretouched

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Polaroid Camera

Saturday, 27 April 2019
448

Bernbach’s team of “agency creatives” was headed by Bob Gage, who hired Helmut Krone, as an art director in 1954. Krone owned a Volkswagen before the agency pitched for the account. Krone,

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Saturday, 27 April 2019
382

Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as

...
Legacy Radio
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The Help a Star Foundation promotes positive, innovative, outreach and awareness programmes for children in difficult circumstances to give them an opportunity for a better life.

Locations

North Carolina, USA and Amsterdam, The Netherlands

Phone

+1 (646) 236 1801

Email

info@helpastar.org

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HELP A STAR FOUNDATION USA

North Carolina, USA

HELP A STAR FOUNDATION NETHERLANDS

Chamber of Commerce  number: 81874278
RSIN: 862253214

Bank account IBAN: NL32INGB0007642462
Swift Code: INGBNL2A - Bank: ING Bank